By Lori Sylvia, Chief Marketing Officer, SmashFly

Last week, Bersin by Deloitte released its…

Defining Social Recruiting

Social Recruiting (Digital Recruiting, ERecruiting, Online Recruiting, Recruitment Marketing, Purple Squirrel Hunting et al.) is at a cross-roads. It has been around long enough that it should now feature as a standard part of most recruiter’s toolkits, but in a lot of cases, even the most basic of tools aren’t being utilised.

Before looking at the problem I’ve attempted to break down what I’m referring to as social…

You’re a new person on a new job? 

Trying to become one of the collective? Believe it is worth trying. Good relationships between colleagues are very important. Here is the list of some best practices and behaviors for building trust. So, the first thing you should remember is that being trustworthy is obligatory, other important points are described below.…

Special project on the horizon? Put a team together! See a need for innovation at work? Put a team together! Want to break down your workplace silos? Put a team together! Employers are starting to look at the assembly of a team as the duct tape of the workforce.

Don’t get me wrong, workplace teams can expedite special projects, create an innovative atmosphere and…

If businesses think hiring a skilled recruiter sometimes has too dear a price tag, wait until they experience the cost of hiring an amateur, or not hiring one at all.

With the average cost of replacing an employee suggested to crest £30,000, there’s a very good reason recruiters are worth their salt.

According to Oxford Economics it takes almost 28…

Managing a busy desk can often feel overwhelming, trying to juggle all the variables of live assignments, the associated admin, inbound and outbound calls, business development...and don’t even mention the strategic projects and longer term planning.

It has been said that 80% of recruiters work their desk in a reactive fashion. 

In other…

If you've got a business and you need great staff to help it take off, it's a good idea to outsource your recruitment services to a professional team of experienced consultants. They can carefully select the right people for you, based on your own specifications and requirements. What's more, they can attract a wider range of people and make sure that you're only getting the best staff to help with your…

Warning:  Just for fun :)

1. ...because people lie in their resumes

2. ...because people lie during interviews as well…

Talent Acquisition – The Accidental Competency

I was having a conversation with a client last week during a kickoff meeting and he asked, "Where did you learn how to interview so well?"  I had to stop and think about this for a few minutes.  I have spent my entire career in the recruiting and human resources sector so I guess I am - in fact - a professional interviewer.  Go figure!  

So I've been pondering this topic for a few days and I have a question…

Tools and Your Tool Belt

We are going to take a small break from our series on lesser sites. The reason for this is to talk about tools and your tool belt. Every time people talk about tools everyone wants to know the top 1-2, or the 1-2 you recommend. If they are paid tools I…

Technology is a huge part of our day to day lives, with everything from 3-D printers, unmanned drones and virtual reality technology quickly developing and reaching maturity. 2015 has long been marked as the year of wearable technology, a concept which is expected to take the working world by storm. With a new era of connectivity being formed, how will this improve…

A career change can be stressful - it's not a decision you should take lightly. In saying that - it might be the right decision for you. But how do you know for sure? We're going to look at some tips for potential career changers, so you know what to look for first and make sure it's really the right choice for you.



Do proper research



You might think you want to change careers, but you won't know for sure unless you look at the numbers. You can't make a big…

Have you noticed how the focus for recruitment has moved away from the candidates in the last few years?

We seem to need to spend more time looking at out SEO, our adword analytics, our backlinks and mobile compatibility and a thousand other online considerations.

At the same time, the economy in recent years has made the recruitment world focus closely on it’s clients.  There is nothing wrong with this.  Clients a critical for all businesses and that is all very…

As the economy is turning around, so is the job market.  Job seekers, especially great ones, are becoming scarcer and openings are more abundant.  To get the great candidates, you really need to sell your opportunities.

But you’re a recruiter, not a writer or marketing specialist, right?  So how do you get started?

As a recruiter, you probably are very good at…

When it comes to recruitment no news is still good news.

Leaving candidates in the dark over feedback from an interview will not only scupper your current dealing with them, but the prospect of any future business along with it.

Aside from being common courtesy to let someone know – regardless of whether it’s…

Ever since the development of the electronic computer in the 1950s, we’ve been figuring out ways we can use technology to its fullest potential.  The evolution of computers and the internet affects the recruiting process as well, including screening candidates and hiring new employees onto a team. Akin to the internet, video interviewing is on the rise as part of the…

Automation. Segmentation. Content Creation.

All words that I’m used to hearing in marketing, but not phrases I remember hearing when I first got into recruiting. Of course, things change, now we're a recruiting technology company and we make products that help with reducing friction every day. But as we’ve been working behind the scenes to…

Image Credit - Dean Meyers

Veterans Administration software or VistA, is an essential piece of the healthcare system. Without this special software some of the world’s most trusted patients would be unable to…

It is not afraid to leave the comfort zone.

Being a boss and being human are completely opposite things. You don’t have to be human to be a good boss. In fact, a good boss isn’t a human, he’s a leader and icon on the first place. Colossus for the entire team and its every member, that’s who a good boss is. To be the one, you have to leave your…

I consider myself extremely fortunate to have spent the past few decades working with organizations that viewed their college programs as critical to their ability to compete in the marketplace. However, in my observation this point of view seems to be the exception. Without strong support from an organization’s leadership, and I mean starting at the very top, success in the…